Mobile App

Upcoming Trends in Mobile App Development


The mobile app development industry is always changing. Mobile app trends are constantly shaped by advancements in technology, evolving user expectations, and various other factors. Staying updated with the latest trends is undeniably crucial for achieving success in this industry. As a member of the Forbes Technology Council, I'm continuously looking for patterns and talking with other tech experts about how to get an advantage. 

To effectively serve their clients, mobile app resellers and app developers in India must stay current with emerging trends. The same can be said for content creators and producers looking to boost their brands using mobile development.  Are you prepared for the upcoming advancements in mobile app development set to unfold in the coming year? The following list is more than a hunch or my personal view. I performed fact-based research to identify the top app development trends that will rule in 2023. 



Here is a complete list of top mobile app trends divided into UX app design trends, iOS and Android app development trends, and upcoming future app development trends based on elaborative and based on factual research. Let's start with some UX-related app design trends: 


1. Increase your investment in motion design.

Complex and consistent designs that encourage no engagement may irritate your app's users. Motion Design is one approach to this. The aim is to capture and hold your user's attention. Interactivity, engagement, animated scrolling, and macro interaction are all aided by motion design icons.  For example, Appinventiv's UI/UX professionals implemented refined motion design aspects in Domino's app, resulting in a 23% boost in conversion rate.  Apps with motion design elements also save your users' time and direct them to a memorable experience.


2. Artificial intelligence as a design tool

It would be unusual to examine the most recent mobile UI design trends without including Artificial Intelligence. The concept of "computational design" is introduced by AI, which indicates that your app interfaces can be created by automated programs rather than by designers.  In other words, AI and machine learning can expedite the design process, especially in scenarios where significant modifications are improbable. Because AI design programs set a defined parameter for emulating the human decision-making process, the results may not vary significantly. Furthermore, beyond the fundamentals, AI is slowly making inroads into UX design iteration.  AI, for example, can instantly create many variations of a single landing page.


3. Creative and inclusive UX app designs 

You can't make your consumers feel like your app was designed specifically for them if they can't see themselves in the design. For example, the creators of the survival game "Rust" made headlines in every news outlet for their choice to randomly assign skin color to each player. Also, read top app development tools and frameworks

This UX design decision implied every demographic and was thus a success. As a result, one of the biggest mobile UX app design trends is accessibility and inclusivity, which are important to your app's consumers.


4. Touchless UI 

Yes, you read that correctly. The touchless interface offered to app users is an emerging trend in the field of mobile app development. Gartner predicts that by 2023, more than half of all large commercial apps will have at least one sort of touchless experience. 

Although many users are already accustomed to touchless UI, such as signing in or identifying individuals in the app via biometrics. Finance or payment apps employ biometrics to authenticate users' identities as a second authentication element.  A recent trend in the mobile app user interface (UI) design is gesture control, enabling users to interact with applications simply by moving their heads or screen. Future mobile apps will also be able to capture eye movements to assist with scrolling. All of these developments will soon become application development trends.  The next several years are sure to offer an interesting transition in the app design development industry, from streamlined mobile app design to trending AR/VR app interfaces. Let's now look at the iOS and Android mobile app development trends. 


5. Camera-focused mobile apps 

Video conferencing apps are being downloaded at an unprecedented rate of 62 million per day. Businesses that choose video conferencing app development have seen their revenue rise, especially since the remote working concept was introduced. Users are enamored with apps that allow them to stream videos, interact with pals, and create a social network. 

This is most likely why TikTok, with a market revenue of more than $9.89 billion, is one of the most prominent streaming apps. The advancements in camera-based mobile development also have an impact on various sectors, including streaming entertainment, broadcasting, and social media networks. Also, read How Indian App Developers are Driving Innovation in the Industry.


6. Low code/No code

Low code and no code platforms provide a visual interface and pre-built modules that enable users to design, develop, and deploy mobile apps without extensive coding skills. These platforms significantly reduce the time and resources required to create an app, making it accessible to a broader audience. As an example, Zapier offers seamless and ready-to-use integrations with various services and functionalities. According to Statista's 2022 survey, Google Appsheet emerged as the top choice among businesses.


7. New audio-focused social media platform 

Video and camera-based social media apps may be the next “big” thing, however, the traditional audio-based format is getting ample attention also in the world of social mediaAn outstanding instance of this is Clubhouse, a social media app centered around audio conversations that boasts more than 10 million active users.

Clubhouse offers a spontaneous experience to its users, enabling them to change or jump into any chat room and join the conversation. This revolutionary app based on voice interactions has experienced a remarkable 100% growth in the last four years, signifying that audio has become a "meta-trend" extending well beyond social media platforms.


8. Customized apps for foldable devices

In 2019, Samsung unveiled the Galaxy Fold, the first foldable smartphone available in the US. A few months later, Motorola released its own take on the trend, the folding RAZR. Apple has also taken an interest in the foldable mobile app trend, filing multiple patents related to foldable smartphones, though they have yet to enter the market.

consumer interest is propelling the mobile app development trend into the next few years, with Statista estimating that global foldable smartphone shipments will reach 50 million units in 2021. this provides a distinctive chance for entrepreneurs and app creators to take advantage of.

As technology advances, mobile app development continues to push boundaries and adapt to new form factors. With the emergence of foldable devices and wearable technology, developers are presented with exciting opportunities to optimize apps for these platforms. This trend of tailoring apps to suit foldable devices and wearable devices has the potential to shape the future of mobile app development.

You may also explore Tips To Pick The Right Software Development Methodology For Your Enterprise


9. Predictive analytics

We have certainly discussed the trend of mobile app development on multiple occasions. Predictive analytics has the capability to anticipate events by harnessing technologies like machine learning, artificial intelligence, data mining, and modeling. A prominent illustration of predictive analytics in mobile apps is seen in Netflix, where shows are recommended to users based on their past viewing preferences. However, in 2023, predictive analytics will be embraced on a widespread scale to enrich the customer experience. The underlying concept is to ensure that each user has a unique and personalized experience within the app.

Additionally, you can offer personalized product suggestions and services that align with each individual's past behavior. Now, let's turn our attention to some popular mobile app development trends. On-demand apps and Extended Reality (XR) are revolutionizing the landscape of mobile app development, bringing exciting changes and new possibilities.


10. Extended Reality (XR)

Extended reality technology has gained significant popularity in mobile apps, particularly through the integration of AR filters and immersive gaming interfaces like Pokemon Go. Moreover, major enterprises have recognized the potential of XR for virtual training and onboarding procedures. According to Statista's projections, the Extended Reality market is expected to generate revenue of up to $52 billion by 2027. Additionally, Augmented and Virtual Reality have already become widely accepted as effective marketing strategies for businesses. This offers a convenient avenue for new product owners to introduce and enhance their services, leveraging XR to capture maximum attention and achieve optimal conversion rates.


11. On-demand apps 

According to a report from Harvard Business Review, on-demand app development has proven to be a highly profitable market, with an impressive user base of over 22 million and approximately $60 billion invested. The report emphasizes that on-demand apps represent the future of application development, indicating that the on-demand economy is set to continue its growth. What implications does this have for app developers and business owners? It means that you have the opportunity to capitalize on on-demand app development and provide a range of features and functionalities that cater to the evolving needs of your audience. By embracing this trend, you can stay ahead of the curve and deliver a valuable and engaging experience to your users.

Furthermore, with the emergence of platforms used by on-demand apps, there is a strong possibility that they can streamline the entire mobile app development process. Choosing the right app development trend has the potential to increase your business's visibility and accessibility to your target audience. Apart from the financial advantages, the aforementioned mobile app trends can aid in building brand awareness and reaching potential customers, establishing your authority in your specific niche. A recommended approach to embark on your preferred mobile app trend is to collaborate with an experienced mobile app development company.


How Can iROID Help You Stay Ahead With Mobile App Trends? 

iROID Technologies is a leading digital web and mobile app development company known for its defined approach and a step-by-step process to deliver beyond what’s expected. We prioritize the user experience of your app by employing cutting-edge development practices. Hire app developers in India from us and leverage our service to get the best outcome. Don't hesitate any longer! Contact our team of experts today to discuss your next app idea and embark on the journey to bring it to life.