E-commerce App Trends: What's Driving Online Shopping in 2023
Our screens are getting smaller, mobile devices are becoming more intelligent, and the e-commerce sector is developing at a rapid rate. Here, we're going to talk about the top eCommerce app development trends that will help you increase sales and improve the shopping experience in the future. By the end of the year, more than a third of purchases in the US will reportedly be made through mobile devices, according to eMarketer. Additionally, according to ComScore data, mobile commerce is increasing three times as quickly as desktop commerce in the United States, dwarfing all other forms of e-commerce. Mobile commerce growth is still exceeding eCommerce and brick-and-mortar in terms of discretionary expenditure. E-commerce is moving toward becoming mobile-first. To meet consumer expectations and ease the mobile buying process, hire app developers in India. Marketers, developers, and online marketers must be on constant alert about the latest trends for the successful implementation of their e-commerce business. They must also keep up with the most recent developments in mobile app development for e-commerce. Applications for mobile commerce are growing in popularity. Because of this, the creation of e-commerce applications has increased drastically over time, especially in recent years. The new generation of users has significantly raised the desire for comfortable shopping.
However, as competition grows, it is essential for every company to keep up with trends and unique features in eCommerce mobile app development. In this article, we will discuss the fresh approaches to making e-commerce systems more user-friendly and responsive. While offering customers a distinctive online buying experience.
Top eCommerce App Development Trends
An excellent element to include in the creation of an eCommerce application is video use, which will certainly boost sales.
When discussing actual clothing, accessories, or the use of a device, a great grid of product photographs won't be adequate to compete with films of real people wearing the products themselves.
In order to make a final purchasing choice, users frequently turn to video content. Shoppable videos are another video feature that has embraced the eCommerce trends in mobile app development. These are essentially advertisements that a business posts on social media platforms where customers can point to products and click on links that take them to that particular product.
It is a totally new way of shopping that is as direct, practical, and visual as it is in everyday life.
2. Augmented Reality
When discussing developments in eCommerce mobile app development, we cannot overlook a fascinating new feature.
This has dramatically altered the augmented reality user experience in online purchasing applications. With this unique 3D capability, users can virtually place themselves in whatever area they choose without leaving their familiar surroundings.
For instance, Reebok made use of this capability to allow shoppers to try on shoes without really visiting the store. The e-commerce application development sector will greatly benefit from this.
In order to improve the presentation of product sales, VR and AR technologies can offer users a realistic experience that lets them explore things from all sides.
Meanwhile, you might also want to learn more about the 5 Ways to Improve Customer Satisfaction in your eCommerce Business. Read our blog.
Sadly, these technologies are not yet in full swing. To make them usable and applicable to real-world situations, other academics are already working on this, including Google, Sony, and Samsung.
Furthermore, only a few phones now provide these functionalities. Hopefully, given the rate of development, mobile e-commerce applications with VR and AR capabilities will soon be available.
Future technological availability will likely lead to an increase in the number of your customers using VR and AR-capable devices. However, Lenskart did use a minimal form of augmented reality in their smartphone application. Users only need to use the front camera to place their faces in the designated region on the screen. The application may effectively demonstrate how a certain frame will look at them based on the simulated measurements.
3. Voice Search
The inability to type comfortably on a mobile device's tiny screen is one drawback for consumers. Due to its outstanding level of convenience in this regard, voice search has become fairly popular. Users may explore your store and find their favorite products with a lot less effort thanks to voice search on applications. This is the main justification for this feature's inclusion on our list of emerging trends in eCommerce mobile app development. When clients can simply talk on their mobile phones instead of typing things up, shopping becomes so much simpler. This mobile commerce trend is already growing and is anticipated to eventually merge into all different e-commerce platforms. The new winner in eCommerce application development for the typical lethargic user is voice search.
Recommend reading: Why Ecommerce Startups Choose Shopify for Online Store Development.
Mobile applications that incorporate voice search enable users to conveniently order and make purchases while on the go. This function has been adopted by businesses including Starbucks, Amazon, and Google Home. By doing this, they may give customers another quick and portable option for using a mobile application to make online transactions.
We couldn't avoid discussing the value of chatbots because customer assistance is essential when creating m-commerce solutions. Everyone is aware that online buying may be problematic, especially when it comes to understanding refund and return policies and finding answers in the FAQ area, which is occasionally out of date. M-commerce software must reassure users of their security. It is crucial for them to have some sort of internet presence. If not, people might not have the impression that they are shopping in a completely deserted environment.
Because they will greet your customers and guide people to particular locations based on the keywords they input or questions they may ask, chatbots are helpful. Making use of this eCommerce trend in mobile app development will make your clients feel safer and more welcome.
Starbucks, H&M, and Nordstrom are just a few of the well-known brands that have invested in chatbots. And the majority of social media users prefer the Messenger app (54.4%) to emails, calls, or conventional online chat when contacting brands, according to eMarketer.
Artificial intelligence-based chatbots can now:
> Real-time customer service, reaching out to customers,
> Find out more about your clients so you can tailor their shopping experience to suit them.
> Since chatbots interface with services like Messenger, Skype, and Telegram, you may converse with customers without having to ask them to download any software.
The popularity of voice-activated personal assistants with artificial intelligence, like the Amazon Echo, demonstrates how consumers have grown extremely accustomed to these new technology ideas that go along with their purchases.
5. Cloud Integration in the Development of eCommerce Mobile Applications
The cloud integration system is crucial now more than ever because storage is a problem that affects the entire world. This feature is a common trend in all kinds of applications now on the market, not only those that are being developed for mobile e-commerce. This is due to the application's overall performance significantly improving while hosting expenses decreased. This will produce a fantastic customer experience and entice your user to become a devoted client.
6. Mobile Wallet Integration
Every day, e-commerce software gets simpler and simpler to use. The apps work to speed up the payment process and payment in order to provide clients with the best user experience. Users of mobile wallets can make payments without entering their card information or any other information. The one-step options for streamlining the payment process are mobile wallets.
Users only need to select their wallet as the payment method and, if prompted, confirm authentication; the payment has already been made.
In truth, customers do not need to provide authentication for the majority of native mobile wallets included in the mobile app. With just one click, payment is completed. One such native payment method on the Amazon app that speeds up actual purchases is Amazon Pay.
7. Advancement of Marketing and Sales Automation Solutions
E-commerce and marketing automation have always been complementary. There are numerous automation technologies available today that were created specifically for e-commerce and are capable of handling the crucial facets of marketing and sales automatically. Social media and email marketing present excellent M-commerce potential. Marketers must unquestionably seize this chance if they want to reduce their marketing costs, given that people use their mobile phones on average for five hours a day and that email has evolved into a more mobile channel.
Create Your Own eCommerce App
The future is looking bright for mobile commerce, which is the next big thing. The finest user experience for users is provided by mobile e-commerce applications, which are at the forefront of this field. Without a mobile app for your eCommerce store, you are losing out on a significant portion of potential business. It's time for you to launch a mobile app for your business and start offering clients a stylish and convenient shopping experience. In addition, including the current trends in eCommerce mobile app development is essential to staying one step ahead of your rivals. Connect with us to create the best ecommerce app for your business as we are the leading app development company in India.