Latest Trends in Digital Marketing


Digital marketing styles and strategies evolve on a regular basis and before you know it, an innovative digital marketing trend is popping up. Know about the latest trends in digital marketing to look for in 2024. If time travel is possible, every marketer would have gone to the next years to check out what's next in digital marketing. As we're still in the era of predictions, we'll have to make do with anticipation of what lies ahead and outline what the landscape of digital marketing might resemble in 2024. More than 50% of marketers are following digital marketing strategies in the previous year. The prodigious growth of digital channels and still growing beyond other marketing approaches. On average the online spend is 25% of the total spend in the business. As we’re the best website development company in Kerala also specializing in Digital Marketing, Buckle up because we're going to show you the latest web trends and top digital marketing trends for 2024.


Artificial Intelligence is pushing up the way we use digital marketing in today’s world. The usage of automated bots may help in engaging with customers on time. It also reduces manual support being life all the time. Google Search results show a major impact on providing AI to its users. Even Facebook provides automated quick responses to its users regarding queries. Forget all the Hollywood science fiction movies. In a few years, AI will become the ultimate deciding factor in marketing. AI has already replaced human service in many categories. In 2024, AI is playing a critical role in garnering more sales and improving customer service. Several industries like food, clothing, eCommerce, and healthcare have started using AI for their benefit.


Creating effective content for the blog, website, social media posts, reviews, chatbots, video, infographics and more gets the attention of your targeted audience. Content is the King of marketing always step ahead for your online business growth. 25% of marketers spend 4-6 hours creating a single piece of content but it’s worth it for business. Keep updating your content with new strategies and new features help you to rank better. Better long unique content always will be an important ranking factor in 2024. Good content always matters. It doesn’t matter if you promote your content on social media or use cutting-edge technologies to boost your reach, good content can always bring a lot of attention. People often think content writing is something of a lost cause and forget about the power of word of mouth. Content marketing continues to be the most essential component of digital marketing. Even after the massive surge in technology, a lot of people still lean towards the good old-fashioned way of writing. Today, most digital marketing agencies try to combine the best of both worlds. They blend good content and new technologies to form a superior strategy and a next-generation SEO for SEO-friendly web development for their website. 


Video Marketing platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn have high engagement with customers on displaying the customer’s business. According to Cisco, 82% of internet traffic will be occupied through video. It is also cost-effective for business and gains more reach on the audience about the live events.


Influencer marketing is a digital marketing method in which firms collaborate with individuals who have a large social media following to promote their products and services. It enables businesses to increase their brand visibility and reach a wide audience on social media.  

Given India's large youth population, influencer marketing is an effective strategy to reach the public. As of 2024, the influencer marketing sector in India is worth more than INR 12 billion. The sector is estimated to generate INR 28 billion by 2026. In addition, it is expected to increase at a 25% annual rate over the following five years. Influencer marketing assists brands in establishing credibility and trust, in addition to reaching a large audience.   


According to one survey, 55% of teenagers use voice search every day. Voice search is expected to increase in popularity in the coming years, as indicated by the increasing use of technology among today's young.

Voice search, a feature included with most smartphones in 2014, is gaining popularity. In addition, smart speakers are gaining popularity, with 20% of households purchasing Alexa and Google Home smart speakers. The gradual acceptance of voice-controlled devices is a good indication that this new method of doing things is here to stay.

For the second time, Google claims that its voice search is 95 percent accurate. Improved search precision has made voice search more user-friendly. Furthermore, the procedure is more engaging and personalized now that it is easier to retrieve results using your voice and more exact in matching what you ask for. Finally, it is estimated that by 2024, 50% of all internet purchases will be performed using voice searches. Digital marketers have a staggering $40 billion in untapped potential. Making your website voice search-friendly is critical for the future due to numerous development drivers.


Notify customers with the latest promotions and offers targeting the right audience for your business. With growing popularity stories started with Snapchat followed by Instagram and Facebook too. These stories can keep you engaged and promote awareness about your products and services. Rolling out with proper hashtags also improves the marketing effort.


One of the biggest changes in marketing strategy is the evolution of the universal multichannel program called Omnichannel marketing strategy. That brings us to the explosive uprising of electronic media and social media usage. This new age movement has revolutionized the typical framework people used to follow. Facebook, Email, Twitter, Instagram, and YouTube turned into the most sophisticated tools for marketing. Creators are using live broadcasts, podcasts, Smartphone apps, chatbots, and virtual assistants to boost their content. Omnichannel marketing provides a better experience for your prospects as it offers constant communication with customers. Marketers are focusing on omnichannel marketing to increase brand awareness on multiple channels to keep engaged with customers. Collaborate with the users to communicate your brand across online and offline channels. Conversion rates and returning customers are increased when compared to multichannel marketing.


About 60% of the search traffic from Google originates in mobile devices. Page speed has been an important factor for ranking in search engine results. Google prioritizing AMP pages can provide better performance on mobile. AMP pages loading less than 0.5 seconds can improve the bounce rate on the pages.


Aristotle once said, “Man is by nature a social animal”. And that’s the main reason behind the massive success of chatbots. They are playing an impressive role in improving customer experience. Even in 2024, a staggering number of people use chatbots in their day-to-day lives. At this point, it’s likely to continue making surges in the digital marketing world.


The most profound change that happened in digital marketing is the rise of Augmented Reality or Virtual Reality. It has turned into the biggest tool for product marketing in 2024. Virtual reality presents the consumers with a completely new world providing them a different outlook on the product and the brand.


It is usually difficult to recognize emerging digital marketing trends. However, identifying them is critical since it allows you to stay up to date on new developments and respond to changes. Since AI is influencing the way of customer behavior it leads marketers to set new trends and follow new tactics in their marketing to enhance their businesses.  Contact iROID, the finest Web development company in India for SEO-friendly web development for your business.