What are Google Ads? Google Ads, contrarily Google AdWords, is in real Google’s advertising system. Here the advertisers bid on specific keywords for their clickable ads to be made visible in Google’s search results. As the advertisers have to pay for these clicks, Google makes money from search. If you’re questioning “How does AdWords Work? and what are the new updates on its mobile app” then this article is for you.
HOW DOES ADWORDS WORK?
AdWords may work for your business and sometimes may not. It is solely based on the competitiveness of the keywords you’re bidding. For the most utmost part, we’ve discovered that Google AdWords is remarkably efficient. But only as long as you don’t spend your money on the wrong keywords, or write a weak and low CTR ad. Businesses can promote themselves on Google by opening a Google AdWords account.
Keywords in AdWords are the words and idioms that advertisers use to bid on. It is on these phrases they believe that their advertisements will arrive on the search engine results page (SERP). For instance, if you sell shoes online, you might bid on keywords like “Nike sneakers” and “penny loafers”. Keyword research is the method of using tools and data to ascertain which keywords are most suitable. The suitable keywords can drive consistent traffic to your ads and your site. Alternatively, Ad relevance is a measure of how associated the keyword you’re bidding on is. And how much your keywords balances with the message of your ads and landing pages. Higher ad and keyword significance can develop your click-through rates and Quality Scores.
DARK MODE FEATURE IN ADWORD MOBILE APP
Did you like the dark mode feature in your android or iOS apps? Similarly, dark mode is a pretty helpful characteristic. It has been in the bandwagon since the time it was launched in the digital world. The first dark mode feature was prefaced by Amazon in their Kindle Paperwhite in 2018. Afterward, constantly it’s being acquainted in many other androids as well as iOS apps. And this time also, Google began a dark mode specialty in one of its mobile apps. The dark mode concept was introduced in “Google Ads.” Besides, another feature optimization score also has been introduced in this app.
Now, let me tell you that this piece of writing is very informative for digital marketers. The reason is the benefits of Google Ads in advertising their products on online platforms.
LET’S HAVE A GLANCE AT THE NEW UPDATES WAVING OUT IN GOOGLE ADS APP.
DARK MODE FEATURE IN GOOGLE ADS MOBILE APP
Recently, Google has launched a dark mode feature in the Google Ads app. This peculiarity is currently available in android phones and shortly will be added in iOS too. Read what Google has to say on this feature, Dark mode is intended for visual satisfaction. Let the reason be you’re in a low-light environment or you prefer darker background colors on your phone. The solution is to use Dark Mode in the Google Ads mobile app. If you’ve previously turned on Dark mode in your phone’s settings, you’ll observe Dark mode in the app automatically. You can also turn on Dark Mode on the Settings page of the app. This simply means that if you want to avail the Dark Mode then you have to turn it on in your device.
Now let’s read what Ryan Beauchamp, product manager at Google Ads says. He said that over the past several months, they have been making various enhancements to the app. That’s why they were proposing new optimization score characteristics and Dark mode in the app.”
MOVE ON TO THE NEXT NOVEL FEATURE OF GOOGLE ADS I.E. OPTIMIZATION SCORE
Every digital marketer and advertisers are utilizing this app to get the notification. The notifications are associated with their optimization score and its changes. Google will also give you references for any changes you will require. Google continuously working on Android 11 update find here to know the latest updates about Android 11. These changes are those that raise these scores. This choice is placed under the “More” menu at the bottom of the screen.
Through this feature, Google makes it yet more accessible for you to find your most critical suggestions. You can now view your account and campaign-level optimization scores on the account overview screen. Campaigns that have guidance with the highest possible influence are listed first. This feature can prioritize actions that will inspire performance.
The recently added hallmarks Dark Mode and Optimization scores in Google Ads app are user-experience flattering features. With these two innovations, you can secure your ad marketing campaign more effectively. Besides, Dark mode will help you work at night on your ad campaigns (without bothering your caressed ones) whereas optimizations scores notifications are ready to assist you to make Google more money. To avail of these features and enhance your experience plus for more updates and significant articles keep visiting us. For the best services with Mobile app development in Kochi and to get better business growth, contact the team of experts at iROID Technologies.