If you are a small business owner and your business does not have a mobile app, you are too late to get one. Mobile internet usage exceeds desktop from the past years and the online activity continues to shift to mobile. So smartphone apps have become more important as a marketing tool for small & large business owners to stand strong and long in the e-business market.
Here are the major reasons why you should create a mobile app now.
Rise in Smart Phone Usage –There is more choice for buying a new smartphone in terms of features and rates so the affordability has increased for a common man. Researchers show that India will soon become the second largest smartphone market by user count. It obviously means Internet usage and applications download through mobile will increase.
Mobile Shopping- Ease in Shopping Experience – In a recent study conducted,over half of online sales now made through mobile devices. The statistics openly mention that, while around 80% of the people do shop online, from which 70% have shopped through mobile.
Do you think that why online shopping giants like Flipkart and Myntra are shutting down their mobile website and move to their Apps? From a brand’s point of view, mobile is available anytime, the shopping experience through mobile is easily accessible and convenient. Once the customer downloads an app, the app will always keep logged in which will result in improving productivity and reduce cost. Instant access is possible and also native features available more for apps. It will make sales more effective.
Get an Edge over the Competition– Surveys show that numerous companies are afraid to have a mobile application mainly because of cost or investment. But building apps for each platform will be time- consuming along with being a costly affair. The expansion in mobile internet usage means creating an app can clearly give you an edge over your competition. Users get more involved when an app is downloaded.
Business Analytics– While moving to an app, a brand can smoothly collect user specific data on sales and purchases, browsing duration, a preferred platform to share information & their preferences, collecting feedback. These data can be used when you’re providing tailored communications and potential offers to them.
Brand Awareness and Recognition- A mobile app can be the face of a brand. Make Your Mobile App Stand Out. Eye-catching design, easy navigation useful interactive functions and the information provided can make your app stand out. Your customer relationship would depend on ease of use and design quality of App. The catchier the app looks, the more likely it is to draw customers and buy products or service.
Reduce marketing cost- Compared to traditional advertising and direct marketing, pushing notifications to customers who have downloaded your app is very cheap. If you may want to announce an event or on your new product or service launching app makes it much more affordable helps both the brand and consumer get closer to each other.
Deliver speed- Mobile apps will load faster than a mobile website. Many aspects of apps are usable even without an Internet connection. In today’s digital world, it’s possible to deliver great results quickly and efficiently through an app.
Stay in control of the customer relationship, Apps is a great platform which allows you to build a direct relationship with your customer, without any middleman.With the increasing competition in e-business market, a mobile application is a necessity and can increase the profitability of your business.
Mobile apps may not be the right move for every business, but certainly, for most, they offer huge appeal even the smallest companies can now take advantage of the benefits that a mobile app create and earn attracting customers, speeding sales, and building a brand.